This may appear obvious, but it is surprising how many channels don’t ask their viewers to subscribe to their channel. And it isn’t that hard to attract real followers if you follow the practices we suggest here. However, these need to be genuine followers. YouTube only makes certain features available to accounts that exceed a certain number of followers. Subscriber counts do matter, particularly in the early days of your channel, while you grow. This means that these fake followers will never notice any influencer marketing you may participate in and will never click on any ads on your videos.
Your “fake followers” may be real people, but they are as likely to watch your videos as a computer running a bot system. While this isn't quite as bad as the artificial bots that follow people on other platforms such as Instagram, it is not much better. Instead, you simply pay the service to click on sites for you, making you a fake subscriber to many other channels, in return for an agreed number of people clicking on your subscribe button.
You don’t bother with this attempt to subscribe to other channels. You subscribe to so many channels per day, and in return, other members of the service will subscribe to your channel. You “earn” subscribers by subscribing to a list of channels provided by a “free subscriber” service. There are usually two ways that people game the system: Why do all the work when you can increase your subscriber numbers for a few dollars?īut the successful YouTube accounts don’t waste their time on fake subscribers, and nor should you. Some people think buying subscribers is an easy hack to YouTube success. This means that too many channel owners become tempted to fudge their figures and artificially boost their numbers. They are also willing to pay more to these channels than to those with fewer subscribers. Many brands who look for influencers with whom to collaborate, scrutinize subscriber numbers and are more willing to talk to channels with large numbers of subscribers. It makes your account appear incredibly popular with others, and this has the effect of encouraging many to subscribe. There is also the psychological factor of having a large number of subscribers. YouTube has a precise algorithm that promotes some videos and ignores others. People are far more likely to view videos from popular accounts recommended when they open YouTube than videos shared by newcomers and people with few subscribers. Wherever there is a way of making money, you are sure to find somebody trying to game the system. Most Channels Suffer from Fake YouTube SubscribersĪs with most social media and video sharing networks, YouTube suffers from its share of fake accounts and fake subscribers. Of course, you can also use the above Fake Follower Checker to do a YouTube Audit of your channel, to establish the audience quality score of the YouTube channel. It is far better to build your channel naturally, following the best practices we will cover later in this post. And you don’t want your actions to encourage an explosion of fake subscribers. Sure, some fake followers will slip through the net – you aren’t going to investigate everybody who follows your channel. You don’t want to tarnish your reputation because you have allowed too many fake people to subscribe to your account. In the latter case, you pay Google in the expectation that they put your ads on videos watched by a real audience, not on videos that only exist to game the system.Īnd this is just as important for the owners of YouTube channels as it is for brands looking to market on YouTube. This is just as true for channels you contract directly for influencer marketing as it is for channels on which your paid ads appear. If you are hoping to work with a channel for marketing purposes, you want genuine viewers. Some YouTube channels have made their fame around fake YouTube subscribers. But in a few cases, the plaudits aren’t well deserved. Most of these channels have spent years building their following and producing many high-quality videos. How often have you looked at a successful YouTube channel and marveled at the massive number of subscribers it enjoys? And in the case of most of the large, well-known channels, this is well deserved.
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